Written by : Saloni Tyagi
April 22, 2025
The startup plans to enhance its AI capabilities to deliver hyper-personalized cognitive assessments, ensuring a more tailored and effective screening experience.
Mumbai-based brain health startup Ivory has raised $1 million in a funding round co-led by IIM-A Ventures and Capital A.
Other participants included 1Crowd, Stanford Angels, and individual investors Dr Sanjay Arora, Adarsh Narahari, and Juhi Bhatnagar.
The startup plans to use the fresh capital to expand its AI capabilities and support hyper-personalized cognitive assessments, focusing on delivering more tailored and clinically relevant screening experiences.
In a statement, Issac John, Co-founder and CEO of Ivory, said, “At Ivory, we are building for a future where brain health is prioritized just like physical health. As people move into their 40s and beyond, our early detection and intervention-led approach will be key to reducing the long-term burden of neurodegenerative disease.”
The startup also plans to invest in research to create cognitive health benchmarks tailored to Indian populations. The initiative is part of the startup’s broader strategy to align its screening tools with demographic-specific needs and improve early-stage diagnosis.
Adding insights, Rahul Krishnan, Co-founder and CPO of Ivory, said, “With this capital, we aim to further invest in our technology, enhancing the accuracy, depth, and reach of our cognitive assessments. As conversations around longevity and preventive health gain momentum, Ivory stands at the intersection of technology, healthcare, and aging.”
This round follows an earlier $500,000 funding secured in February 2024, also led by Capital A.
Founded in October 2022 by Issac John and Rahul Krishnan, Ivory focuses on transforming brain health through the early detection of cognitive decline. Ivory's mobile app provides clinical-grade cognitive screenings and personalized brain training, leveraging FDA-registered assessments.
The startup collaborates with a noted network of clinicians, psychologists, and corporate partners such as PUMA, WeWork, Ather Energy, and insurance providers.