Tata AIA unveils Health Buddy, 24x7 Virtual Health Companion

The platform covers a wide range of needs, including routine check-ups such as thyroid, HbA1c, anaemia and PCOS testing, vaccinations for HPV and hepatitis, and in-person consultations for women’s health conditions, including PCOD, IVF, and menopause.

Tata AIA Life Insurance has launched Health Buddy, a virtual health companion.

Health Buddy, available exclusively through the Tata AIA mobile app, offers round-the-clock access to preventive health services and specialist consultations.

The platform covers a wide range of needs, including routine check-ups such as thyroid, HbA1c, anaemia and PCOS testing, vaccinations for HPV and hepatitis, and in-person consultations for women’s health conditions, including PCOD, IVF, and menopause.

Tata AIA's Expansion Move

With this initiative, the company is moving beyond life insurance into broader healthcare and wellness services.

It also provides dental wellness services, medical second opinions, critical illness support, discounts on medicines and diagnostics, and access to doctors across more than 24 specialities.

Fitness and diet sessions are also integrated to support preventive care.

“Our objective is to go beyond financial protection. With Health Buddy, we are stepping into the role of a true health partner,” said Sanjay Arora, Chief of Operations, Tata AIA Life Insurance.

Alongside this launch, the company introduced Health SIP, a non-participating, unit-linked health insurance plan.

The product allows policyholders to integrate health coverage with wealth creation, offering long-term premium lock-in of up to 30 years, tax-free withdrawals for health expenses starting in the sixth policy year, and built-in critical illness protection.

It is available in two variants, Health SIP Plus, which includes coverage for accidental total and permanent disability, and Health SIP Plus Pro, which adds terminal illness protection with a term booster.

To promote the new offerings, Tata AIA rolled out a campaign on the Mumbai Metro’s Versova–Andheri–Ghatkopar line.

The initiative used posters, digital displays and train interiors to showcase Health Buddy’s mascot, positioning the service as a constant and approachable partner in everyday life.

“Health Buddy is about accessibility and relevance. Our campaign mirrors this by being ever-present in the commuter’s journey,” said Girish J Kalra, Chief Marketing Officer at Tata AIA.

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