PB Fintech’s Health Arm Acquires Fitterfly to Strengthen AI-Led Healthcare Model with $218 Mn Boost

Fitterfly’s digital-first, clinically validated programs for diabetes reversal, obesity management, and heart health will form the cornerstone of PB Health’s chronic disease management strategy.

PB Healthcare Services, the health arm of PB Fintech, has acquired digital health startup Fitterfly to expand beyond hospitals and strengthen its preventive healthcare offerings.

The company also confirmed the onboarding of senior healthcare leaders to bolster its management team as it scales up a technology-driven healthcare ecosystem connecting hospitals, doctors, insurers, and patients.

Fitterfly, founded in 2016 by Dr. Arbinder Singal and Shailesh Gupta, has raised about $18.9 million from investors including Amazon Smbhav Venture Fund, Fireside Ventures, 9 Unicorns, Venture Catalysts, 4point0 Health Ventures, and 100Unicorns. The platform was last valued at $41.7 million before the PB Health acquisition.

Fitterfly’s link to Amazon comes through the e-commerce giant’s $250 million Smbhav Venture Fund, launched in 2021 to back startups in healthcare, agritech, and SMB digitization.

By investing in Fitterfly, Amazon positioned itself in India’s fast-growing digital health and chronic disease management ecosystem.

With PB Health now acquiring Fitterfly, Amazon indirectly becomes part of a larger, integrated care framework combining hospitals, insurers, and preventive health services.

Further, PB Health is currently developing a 1,200-bed hospital network in Delhi NCR, including a 270-bed hospital in Noida and two upcoming facilities in Gurgaon. The company said the move is aimed at bridging the trust gap between hospitals and insurers while promoting cashless, connected, and prevention-first healthcare.

Moreover, the company is embedding AI across its systems to drive efficiency and enhance care delivery. Its AI-led tools include voice-to-text documentation, smart clinical reports, and AI-assisted decision support for doctors.

“Our vision is to create a truly integrated healthcare ecosystem where patients experience frictionless, high-quality care,” said Yashish Dahiya, Chairman and Group CEO of PB Fintech. “We are building a tech-first healthcare platform that improves outcomes, enhances trust, and redefines the care journey for millions across India.”

Fitterfly’s digital-first, clinically validated programs for diabetes reversal, obesity management, and heart health will form the cornerstone of PB Health’s chronic disease management strategy.

“Chronic diseases like diabetes, hypertension, dyslipidemia, and obesity affect up to 40 per cent of Indian adults,” said Arbinder Singal, Co-founder and CEO of Fitterfly. “Our platform, with its proven outcomes and intellectual property, will add significant value to PB Health’s integrated ecosystem.”

The company has also strengthened its leadership bench with senior appointments including Rajeev Bhandari (formerly Evercare and Fortis Hospitals), Dr. Mohit Mathur (formerly Max Hospitals), and Air Marshal Dr. Rajesh Vaidya (former DG Medical Services, Indian Air Force).

In May 2025, PB Health raised $218 million from General Catalyst, Faering Capital, Bay Capital, Think Investments, Avataar, and Select Group, marking one of the largest healthcare seed rounds in India.

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