How ERC Eye Care’s Phygital Model is Transforming Eye Care in Northeast India

How ERC Eye Care’s Phygital Model is Transforming Eye Care in Northeast India

By Dr. Parveez Ubed, Founder & CEO, ERC Eye Care

In Northeast India, technology doesn’t sit in labs or conference halls; it rides in vans that travel over muddy roads, visits tea gardens, and connects villages through invisible data pipes.

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