Thryve Digital Rebrands to enGen, Unifying US & India Operations

The rebrand is positioned as a step toward greater integration, focusing on scalable, seamless, and cost-effective solutions, with significant contributions from its India operations.

Thryve Digital, a dedicated GCC for a major US health insurance network, has rebranded to enGen. The transition seeks to unify its US and India operations under one global identity, enhancing its integrated market presence and employer brand.

The company, which started in 2014 as HM Health Solutions Inc., is a healthtech subsidiary of Highmark Health, headquartered in Pittsburgh. enGen supports healthcare delivery for millions of members in the US.

The rebrand is positioned as a step toward greater integration, focusing on scalable, seamless, and cost-effective solutions, with significant contributions from its India operations.

By adopting the enGen name, the organization aims to simplify its brand while strengthening its approach to healthcare technology.

Chief Growth Officer Marcus Johnson said the rebrand highlights enGen’s readiness to operate at scale and lead advancements in the sector.

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