Pathkind Labs Partners with WebEngage to Enhance Patient Engagement Through Data-Driven Insights

The collaboration seeks to unify patient data previously scattered across mobile apps, websites, CRMs, and booking platforms, addressing challenges in tracking user behavior and funnel progression.

Pathkind Labs, a major diagnostic and preventive healthcare provider in India, has partnered with WebEngage, a Customer Data Platform (CDP) and Marketing Automation provider, to improve patient engagement and optimize user journeys across its digital ecosystem.

The collaboration seeks to unify patient data previously scattered across mobile apps, websites, CRMs, and booking platforms, addressing challenges in tracking user behavior and funnel progression. Fragmented campaigns had led to inconsistent patient experiences, limiting visibility into engagement metrics.

Commenting on the collaboration, Keyur Dhami, SVP – Customer Success (Key Accounts) & CoE, WebEngage, said, “We are excited to join forces with Pathkind in transforming patient engagement across their digital ecosystem. By unifying data from multiple platforms and leveraging intelligent automation, we are enabling them to not only deliver personalized, meaningful interactions but also drive measurable growth in lead conversions and patient satisfaction. This collaboration, in turn, also strengthens our pledge to help healthcare organizations scale efficiently while building stronger, data-driven relations.”

Through the partnership, Pathkind has integrated data from all digital touchpoints into a cohesive framework, enabling better tracking of patient progression and identification of drop-offs. Automated journeys, such as the ‘Maximum Attempt Journey,’ now re-engage disengaged users, improving lead recovery and engagement rates.

Eklavya Juneja, Director, Pathkind Labs, added, “As one of India’s leading diagnostic and preventive healthcare service providers, our focus has always been to create seamless, end-to-end patient experiences. With WebEngage’s advanced automation and analytics capabilities, we can now engage patients more effectively at every stage, recover leads that would otherwise be lost, and continuously optimize our communication strategies. This partnership empowers us to deliver personalized healthcare at scale and strengthens our vision of driving growth through smarter, data-driven engagement.”

Pathkind also plans to introduce Onsite and In-App Notification Frameworks, leveraging behavioral and transactional data to engage specific user segments in real time. These initiatives aim to support full-funnel personalization and consistent, contextual interactions across all digital platforms.

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