KITES Senior Care to Invest INR 40 Cr to Double Elder-Care Capacity by 2027

The investment will increase the company’s capacity from over 450 beds to 1,000 beds and double its footprint in dedicated centres by March 2027.

KITES Senior Care, a division of Lifebridge Group and an out-of-hospital elder-care provider, has announced an INR 40 crore investment plan to expand its specialised geriatric infrastructure across India. 

The investment will increase the company’s capacity from over 450 beds to 1,000 beds and double its footprint in dedicated centres by March 2027.

Currently, KITES operates specialised centres in Bengaluru, Chennai, Hyderabad, Coimbatore, and Kochi, providing post-hospital rehabilitation, dementia care, palliative care, and long-term assisted living. The expansion will extend access to clinically supervised geriatric services in urban and emerging markets, including Bengaluru, Chennai, Hyderabad, and Pune, where such services remain limited.

The company has previously deployed INR 30 crore to establish its existing facilities. The additional INR 40 crore will support India-wide expansion, enhance clinical staffing, specialist training, and standardised care protocols to maintain high-quality service as the network grows.

India is experiencing a demographic ageing shift, driven by longer life expectancy, rising chronic disease prevalence, reduced family caregiving availability, and increased migration of adult children. These factors are driving demand for accountable, medically supervised elder-care services offering continuity and visibility for families.

The Indian geriatric healthcare market was valued at approximately USD 42.2 billion in 2024 and is projected to reach around USD 97.3 billion by 2033, growing at a CAGR of nearly 9%. India’s senior population (aged 60+) is expected to rise from around 100 million in 2011 to nearly 230 million by 2036, representing one in seven Indians.

“India’s ageing transition has created a clear need for specialised clinical infrastructure in elder care. Families today expect safe, supervised, and continuous care for seniors. Our planned expansion addresses this demand. The Rs. 40 crore investment will allow us to grow responsibly while maintaining care standards and clinical continuity,” said Dr. Reema Nadig, co-founder, director, and group COO of Lifebridge Group.

KITES Senior Care is part of the Lifebridge Group, India’s integrated senior wellness ecosystem, which also includes Serene Communities (senior living) and seniorshield (AgeTech). The group is backed by Dr. Ranjan Pai’s Manipal Education & Medical Group (MEMG) family office.

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