SmartWinnr Launches Medical Simulation Center to Boost AI Readiness in Pharma, Medtech

The initiative is designed to improve the accuracy, relevance, and compliance of AI simulations used for training customer-facing teams.

SmartWinnr, a global sales enablement and readiness platform, has launched a specialized medical simulation center of excellence aimed at enhancing AI-driven learning for the pharmaceutical and medtech sectors.

The initiative is designed to improve the accuracy, relevance, and compliance of AI simulations used for training customer-facing teams.

Headquartered in Hyderabad, India, with global operations based in California, USA, SmartWinnr serves over 70 life sciences organizations across 30+ countries. The new center brings together life sciences professionals and AI specialists to ensure simulations replicate real-world medical conversations and field conditions.

The platform integrates clinical knowledge, therapeutic insights, behavioral science, and frontline sales experience to train AI systems that reflect the scientific, emotional, and ethical aspects of healthcare interactions. Human expertise remains central to development, with former pharma leaders, medical experts, and training specialists continuously validating and refining the simulations.

SmartWinnr’s AI is trained across two dimensions: simulating authentic healthcare professional questions, objections, and concerns, and evaluating medical representatives’ performance to provide actionable feedback. Pilot deployments revealed a 35% increase in representative confidence and a 45% improvement in message recall.

Keats K Das, Chief of Staff and Director of Sales at SmartWinnr, emphasized the need for domain-specific AI. “Generic models can simulate conversations, but they cannot fully grasp the science, context, or compliance responsibilities critical to pharma and medtech engagements,” he said. “Our goal is AI that communicates with accuracy, empathy, and regulatory awareness, continuously learning from human expertise.”

The center aims to offer a safe, realistic environment for customer-facing teams to practice, ensuring scientific accuracy, confidence, and clarity in communications. SmartWinnr plans to scale the facility over the next year by adding 20+ medical experts and expanding coverage across major therapy areas in life sciences.

Plans are also underway to establish similar Centers of Excellence in regulated sectors like insurance and banking, reflecting the company’s broader enterprise-grade AI training strategy. SmartWinnr’s solutions leverage continuous learning reinforcement, gamification, and role-play simulations, enabling consistent messaging and real-time field performance insights.

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