Download Our DHN Survey Result 2024
Exclusive
Realize your Healthcare’s Digital Transformation journey with ScaleHealthTech Learn More

SBI Life's 'Thanks a Dot' Initiative Launches Life-Saving Tool for Self-Breast Examination

Written by : Nikita Saha

October 12, 2023

Category Img

The hot water bag features a 3D engraving of breast cancer lumps on its front side, resembling the shape, size, and texture of an actual breast cancer lump. This allows women to experience the tactile sensation of a real breast cancer lump during self-examination.

SBI Life's '˜Thanks a Dot' campaign has launched a  novel tool to underscore the importance of self-breast examination and early detection.

As a part of the initiative, SBI Life has developed a new hot water bag specifically designed for effective breast self-examination.

The hot water bag features a 3D engraving of breast cancer lumps on its front side, resembling the shape, size, and texture of an actual breast cancer lump. This allows women to experience the tactile sensation of a real breast cancer lump during self-examination.

During October, which is recognised as Breast Cancer Awareness Month, SBI is providing these specially designed hot water bags free of charge. The initiative aims to promote behavioural change, encourage open conversations, and ultimately cultivate a healthy habit of self-breast examination.

The tool helps in training, educating and reminding Indian women about making self-breast examination a regular habit and the importance of early detection.

Going forward, SBI will be organising educational workshops in rural India to break down sociocultural barriers associated with breast cancer and help women learn the simple techniques to fight the battle against breast cancer.


Recent studies highlight an alarming rise in breast cancer cases among younger Indian women aged 25 to 50. Reportedly, 60% of these cases are diagnosed at advanced stages, reducing the survival rates considerably. However, early detection can save lives in 98% of breast cancer cases which makes regular check-ups a crucial step in fighting the battle against breast cancer.

In another significant development, Fujifilm India advanced breast cancer detection efforts with 125 new digital mammography units. This move aligns with the company's aim to raise awareness about early breast cancer detection and equipping healthcare professionals with advanced technologies for effective care.


About Chime India

The College of Healthcare Information Management Executives (CHIME) is an executive organization dedicated to serving senior digital health leaders. CHIME includes more than 5,000 members in 56 countries and two US territories and partners with over 150 healthcare IT businesses and professional services firms. CHIME enables its members and business partners to collaborate, exchange ideas, develop professionally and advocate the effective use of information management to improve the health and care throughout the communities they serve. CHIME's members are chief information officers (CIOs), chief medical information officers (CMIOs), chief nursing information officers (CNIOs), chief innovation officers (CIOs), chief digital officers (CDOs), and other senior healthcare leaders. The CHIME India Chapter became the first international chapter outside North America in 2016 and is now a community of over 70+ members in India. For more information, please visit www.chimecentral.org

ABOUT US

Digital Health News ( DHN) is India’s first dedicated digital health news platform launched by Industry recognized HealthTech Leaders. DHN Is Industry’s Leading Source Of HealthTech Business, Insights, Trends And Policy News.

DHN Provides In-Depth Data Analysis And Covers Most Impactful News As They Happen Across Entire Ecosystem Including Emerging Technology Trends And Innovations, Digital Health Startups, Hospitals, Health Insurance, Govt. Agencies & Policies, Pharmaceuticals And Biotech.

CONTACT US

© Digital Health News 2024