Qualtrics to Acquire Press Ganey Forsta for $6.75Bn

The deal aims to create one of the most comprehensive AI-driven experience management platforms across customer, patient, employee, and market research domains.

Qualtrics has announced a definitive agreement to acquire Press Ganey Forsta for $6.75 billion, payable in a combination of cash and equity.

The deal aims to create one of the most comprehensive AI-driven experience management platforms across customer, patient, employee, and market research domains.

Press Ganey Forsta, a global provider of experience measurement and data analytics, serves over 43,000 clients, including 41,000 healthcare providers worldwide. The acquisition marks a strategic step toward combining Qualtrics’ technology with Press Ganey Forsta’s extensive benchmarking data and healthcare expertise.

The partnership is expected to strengthen Qualtrics’ existing AI tools—such as Conversational Feedback, Qualtrics Assist, and Experience Agents—by integrating Press Ganey Forsta’s sector-specific data. According to IDC, the investment also aims to address key barriers to AI adoption, including trust, relevance, and industry-specific knowledge.

The healthcare sector stands as a major focus area for this combined platform. Press Ganey Forsta’s trusted relationships with healthcare providers across 30 countries have made it a critical player in advancing quality, safety, and patient trust. The addition of Qualtrics’ technology is expected to enhance both patient and employee experiences, contributing to improved health outcomes and workforce well-being.

“At Intermountain Health, we’ve seen firsthand that when you put patients first, the results speak for themselves—better quality and safety outcomes, improved healthcare experiences, and measurable performance impact,” said Rob Allen, President and CEO of Intermountain Health. “We’re confident that Qualtrics’ investment in Press Ganey Forsta is a groundbreaking move for healthcare that will positively transform healthcare experience and quality for the future. Qualtrics and Press Ganey Forsta together have unique capabilities and expertise to scale this across the industry.”

The acquisition is positioned as a significant milestone in advancing AI-powered healthcare experience management, aligning both companies’ shared goal of improving outcomes for patients and providers.

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