Plum Bets INR 200 Cr on Digital Healthcare with Plum Health Push

The INR 200 Cr investment is part of a deliberate push to shift Plum’s positioning from an insurance-first platform to a healthcare-first company through its vertical Plum Health.

Bengaluru-based insurtech platform Plum has committed INR 200 Cr to expand its dedicated healthcare vertical Plum Health, marking a significant strategic shift into preventive, AI-led digital healthcare services.

Funded entirely through internal cash reserves and profits from its core insurance business, this investment underscores Plum’s ambition to evolve into a full-stack digital healthcare platform.

At the heart of this strategy is Plum Health Checkups, an AI-powered at-home diagnostic service covering over 200 biomarkers, advanced digital reports, and follow-up teleconsultations. This will complement Plum’s existing teleconsult infrastructure, which already facilitates 100,000 consultations annually across 20 specialties.

Saurabh Arora, Co-founder and CTO, Plum, said, "This is just the beginning of our investment period here in healthcare. We've been building this vertical for over a year and a half now, and last year, we grew 125 percent in healthcare alone with strong gross margins."

To lead the healthcare expansion, Plum has brought on board Prayat Shah, founder of Wellthy Therapeutics, an expert in chronic care and digital health platforms.

"We're investing across the stack, doctors, labs, software, and care protocols," added Arora.

"We're setting up a board of medical experts and building the product and engineering muscle to deliver a world-class digital health experience."

The INR 200 Cr investment is part of a deliberate push to shift Plum’s positioning from an insurance-first platform to a healthcare-first company through its vertical, Plum Health.

Abhishek Poddar, Co-founder and CEO, Plum, said, "The Indian workforce deserves better than fragmented, reactive healthcare. Through Plum Health, we’re committing to integrated, preventive, and personalized digital care at scale, and this ₹200 crore commitment will accelerate that vision."

Founded in 2019, Plum works with 6,000 companies and expects healthcare services via Plum Health to contribute 30-40% of its overall revenue in the next five years.

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