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Heartnet India Launches 'Hridaya' to Improve Women's Cardiac Health in Rural Areas

Written by : Jayati Dubey

March 11, 2025

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The program leverages advanced ECG monitoring and an AI-powered cloud platform for secure data storage and real-time access to predictive insights.

Heartnet India, an IoT-driven healthcare initiative, launched 'Hridaya,' a dedicated women’s cardiac health program, on International Women’s Day in Moyna, Purba Medinipur, West Bengal.

The initiative aims to improve access to cardiac care for women in rural areas by combining technology with medical expertise.

Supported by ASHA workers, doctors, and technicians, Hridaya focuses on raising awareness, conducting cardiac health screenings, and providing real-time monitoring through remote teleconsultations.

On the launch day, Heartnet India collaborated with BKR Clinic and Diagnostic Center to introduce local doctors, ASHA workers, and women to IoT-based heart health tracking and teleconsultation services.

The program leverages advanced ECG monitoring and an AI-powered cloud platform for secure data storage and real-time access to predictive insights. This allows cardiologists based in urban areas to provide expert consultations remotely, improving the quality and speed of care in underserved regions.

Dr Shantanu Maity, Consultant Gynaecologist, underscored the importance of accessible cardiac care in rural areas. "Healthcare in rural areas faces significant challenges due to limited access to medical professionals and resources. Heartnet India’s innovative solutions can significantly improve healthcare delivery, especially for women with cardiovascular diseases,” he said.

Arindam Sen, CEO and Director of Heartnet India, highlighted the organization’s broader mission. "At Heartnet India, we are committed to expanding cardiac care across rural India, starting with Hridaya in West Bengal. Our IoT-based solutions bridge the healthcare gap, ensuring quality care for women in rural areas,” he said.

The Hridaya initiative will run until March 21, with plans to expand to more regions, ensuring improved access to cardiac care for women across rural India.

Stay tuned for more such updates on Digital Health News.


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