HealthKart Expands Offline Footprint to 250 Stores Across 111 Indian Cities
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The company identified North and South India as major growth regions, driven by increasing fitness awareness and rising adoption of preventive healthcare practices.
HealthKart has crossed 250 retail stores across 111 cities in India, marking a key milestone in the company's offline expansion strategy as it strengthens its omnichannel presence in the nutrition and wellness market.
The company, which opened its first store in Delhi's Punjabi Bagh in 2013, has steadily expanded its brick-and-mortar network alongside its digital platforms. HealthKart said the growing store footprint is aimed at improving access to nutrition and wellness products while addressing consumer concerns around product authenticity, supplement selection, and expert guidance.
"Crossing 250 stores is a testament to the trust consumers have placed in HealthKart over the years," said Manish Mangotra, Senior Vice President - Offline, Bright Lifecare. He noted that physical stores continue to play an important role in helping consumers discover products, seek guidance, and make informed purchases, complementing the convenience of digital commerce.
HealthKart's offline network now spans metro cities, Tier I and Tier II markets, as well as emerging fitness-focused locations across the country. The company identified North and South India as major growth regions, driven by increasing fitness awareness and rising adoption of preventive healthcare practices.
According to the company, consumers aged 18 to 34 account for the majority of store customers. While men currently represent nearly 90% of in-store shoppers, HealthKart reported increasing participation from women purchasing nutrition and wellness products.
Among the top-performing categories across its retail network are protein supplements, vitamins, minerals and health supplements (VMHS), pre-workout products, and intra-workout nutrition. Key brands in the company's portfolio include MuscleBlaze, HK Vitals, TrueBasics, Gritzo, and Ronnie Coleman Signature Series.
The company also reported changing consumer preferences, with demand expanding beyond muscle-building supplements to include products focused on weight management, sports performance, general wellness, and active aging.
Founded in 2011, HealthKart operates multiple nutrition and wellness brands and serves consumers through both online and offline channels across India.
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