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GenWorks Introduces GenStore: A Revolutionary Healthcare E-Commerce Platform

Written by : Aishwarya Sarthe

June 29, 2023

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GenWorks Health has introduced GenStore, a healthcare e-commerce platform in India, enabling easy access to medical equipment and supplies at competitive prices. The platform serves doctors, hospitals, medical professionals, NGOs, and paramedics, offering a wide range of verified products with doorstep delivery.

To expand its consumer base and reach the last mile, GenWorks has expanded and enhanced its e-commerce platform. Measures have been taken to improve platform accessibility and customer engagement, including optimized content, navigation, and user-friendly order placement. Dedicated micro-sites focusing on Women's Health, In Vitro Diagnostics, and Treatment Solutions provide comprehensive product overviews. In addition, detailed product pages ensure customers understand each item's capabilities.

With a strong commitment to enhancing the healthcare infrastructure in India, GenWorks Health emphasizes the establishment of an efficient supply chain for medical equipment and supplies. The GenStore platform plays a crucial role in achieving this objective, serving as India's dedicated e-commerce platform for healthcare products.

GenWorks Health aims to facilitate the delivery of healthcare supplies and consumable products across India, leveraging its extensive network of sales agents, including doctors, physicians, and laboratories. Since its launch in Q3 2019, GenStore offers a diverse range of products, including respiratory equipment, Women's Health solutions, In Vitro Diagnostics, COVID-related items, and service parts and accessories.


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