Walmart Launches AI-Driven Nutrition Tool for Medicare Advantage Members
The tool leverages a customer’s purchase history from Walmart.com to provide personalized insights, such as nutrition analyses and shopping suggestions.
Walmart has unveiled a new artificial intelligence-powered platform, Everyday Health Signals, aimed at helping insurers and benefit managers encourage healthier eating among consumers.
The tool leverages a customer’s purchase history from Walmart.com to provide personalized insights, such as nutrition analyses and shopping suggestions.
The program, announced on May 29, initially partners with NationsBenefits and targets Medicare Advantage (MA) flex card members. Eligible customers can choose to opt in and allow the tool to access their shopping history. Walmart emphasized its broad customer reach—145 million weekly shoppers across its physical and digital platforms—as a key asset in delivering these health insights.
“By allowing customers the opportunity to make more informed choices with Walmart Everyday Health Signals, we’re creating the opportunity for widespread health impact,” said Dr. Pravene Nath, group director for consumer health and data solutions at Walmart U.S. “We’re innovating with tech-enabled health solutions that equip customers with a better understanding of how small decisions in the grocery aisle can help improve their overall health.”
Partnership with NationsBenefits
NationsBenefits will incorporate the platform into its offerings to help members meet their health goals. “This is the future of healthcare—seamless, personalized, and focused on real outcomes,” said Michael Parker, co-CEO of NationsBenefits.
In addition to the AI platform, Walmart is enhancing its support for Medicare Advantage members by enabling them to link their benefits cards to online accounts. This feature identifies eligible over-the-counter (OTC) items and provides a tracker for benefit usage. According to Walmart, studies show that nearly two-thirds of MA members do not use their OTC benefits.
“We saw an opportunity to streamline the health benefits shopping journey, make it easier for customers to discover eligible items and offer convenient pickup and delivery options that fit their busy schedule,” said Ralph Clare, senior vice president for health and wellness merchandising at Walmart U.S.
Stay tuned for more such updates on Digital Health News
