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The need to modernize - the need for a Digital Front Door

Written by : Arun Ramalingam

March 24, 2023

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As healthcare increasingly shifts towards a digital-first model, the need for hospitals to modernize their websites has become more pressing than ever. The COVID-19 pandemic has only underscored this need, with many patients seeking out medical care and information online. A modern website can serve as a hospital's "digital front door," providing patients with easy access to important healthcare services and information.


The Door of the future

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In addition to being a crucial source of information for patients, a modern website can also help hospitals engage with their patients more effectively. Interactive features like chatbots and virtual consultations can make it easier for patients to communicate with their healthcare providers and get the care they need, while also reducing the burden on hospital staff. A well-designed website can also help hospitals build trust with their patients and create a sense of community, which is especially important during a time when many people are feeling isolated and anxious.

Despite the many benefits of using modern websites, many hospitals are still lagging behind when it comes to digital transformation. However, as patients continue to expect more convenience and accessibility from their healthcare providers, hospitals are failing to adapt. By investing in a modern website and embracing the digital-first mindset, hospitals can improve patient satisfaction, and patient engagement, streamline operations, and ultimately deliver better healthcare outcomes. Hospitals must go beyond traditional practices to engage patients

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Modernizing hospital websites is essential for providing patients with a seamless and convenient healthcare experience. As the world becomes increasingly digital, hospitals must embrace the "digital front door" model to remain competitive and meet patients' expectations. By investing in modern websites, hospitals can create a sense of community, build trust with their patients, and improve healthcare outcomes. While the initial investment in website modernization may seem daunting, the long-term benefits are clear. Hospitals that prioritize digital transformation will be better equipped to deliver quality care, increase patient satisfaction, and streamline operations. As such, it is imperative that hospitals take steps to modernize their websites, embrace digital-first strategies, and prioritize patient engagement in the years to come.


About Chime India

The College of Healthcare Information Management Executives (CHIME) is an executive organization dedicated to serving senior digital health leaders. CHIME includes more than 5,000 members in 56 countries and two US territories and partners with over 150 healthcare IT businesses and professional services firms. CHIME enables its members and business partners to collaborate, exchange ideas, develop professionally and advocate the effective use of information management to improve the health and care throughout the communities they serve. CHIME's members are chief information officers (CIOs), chief medical information officers (CMIOs), chief nursing information officers (CNIOs), chief innovation officers (CIOs), chief digital officers (CDOs), and other senior healthcare leaders. The CHIME India Chapter became the first international chapter outside North America in 2016 and is now a community of over 70+ members in India. For more information, please visit www.chimecentral.org

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