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Ayushman Bhava Campaign to Commence in Haryana for Efficient Delivery of Central Health Schemes

Written by : Jayati Dubey

September 12, 2023

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Led by the Union Health Ministry, the campaign will involve household registrations, awareness initiatives, and healthcare camps, and will continue until December 31.

In a significant initiative, the Health Department of Haryana is set to kickstart the Ayushman Bhava campaign on September 17, aiming to ensure efficient delivery of central health schemes to eligible beneficiaries.

The campaign, spearheaded by the Union Health Ministry, will include door-to-door registration, awareness drives, and health camps, running until December 31.

The primary objective of the campaign is to create and distribute Ayushman health cards to all eligible beneficiaries, enhancing healthcare access in the state.

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Dr. Virender Yadav, the chief medical officer of Gurgaon, emphasised that teams would register families eligible for the Ayushman Bharat Pradhan Mantri Jan Arogya Yojana (AB-PMJAY) and issue them health cards.

Moreover, awareness drives on various health aspects, including hygiene, nutrition, diseases, screening services, and health schemes, will be organised across all districts.

One of the highlights of the Ayushman Bhava campaign is the Ayushman Mela, which will take place every weekend. Each week will focus on specific health aspects, with the first week dedicated to screening for non-communicable diseases (NCDs) such as diabetes, hypertension, and cancer.

The second week will address infectious diseases such as tuberculosis and leprosy, followed by maternal and child health, nutrition, and vaccination status in the third week. The fourth week will concentrate on eye diseases and eye care services.

The health camps will be conducted at the community healthcare centres (CHC) in each district, ensuring that essential services are readily available locally. Doctors will also play a crucial role in screening all children up to 18 years for congenital disabilities, developmental delays, deficiencies, and diseases.

The Ayushman Bhava campaign is specifically designed to benefit individuals with an annual income of up to Rs 1.8 Lakh. In Haryana, approximately 1.2 Cr people meet these eligibility criteria.

Notably, the benefits of the Ayushman Bhava campaign are portable across the country, allowing beneficiaries to access cashless healthcare services from any public or private hospital empanelled with the scheme.

One of the key features of the AB-PMJAY is its comprehensive coverage, which includes not only hospitalisation expenses but also three and 15 days of pre- and post-hospitalisation expenses, respectively.

Additionally, the scheme covers an extensive range of 1,400 medical procedures and associated operating theatre expenses. Treatment payments are based on a package rate defined by the government to control costs and streamline healthcare provision.

The Ayushman Bhava campaign represents a significant step toward achieving universal healthcare coverage in Haryana, ensuring that economically weaker sections of the population can access quality healthcare services.

With its multifaceted approach, including registration drives, awareness programs, and health camps, the campaign aims to improve the overall health and well-being of the people of Haryana, addressing both preventive and curative healthcare needs.


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