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Titan & CueZen Forge Alliance to Redefine Wellness Industry in India

Written by : Jayati Dubey

March 6, 2024

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The collaboration focuses on behavior changes, providing consumers with a focused routine that helps them improve their lifestyle.

In a strategic collaboration, Titan, a leading smart wearables and watch manufacturer, joins forces with CueZen, a global player in predictive and generative AI for Health.

In December 2023, Titan strategically moved by acquiring a 10% stake in the US-based company CueZen for a noteworthy investment of $3.5 million. This move aligns with their common vision to create a landscape where wearables act as catalysts for positive change.

The collaboration further underscores Titan's belief in the potential of CueZen technology and the urgent need for hyper-personalized health programs in India's rapidly expanding wellness and health market.

Through this collaboration, the companies seek to integrate Titan's technology with CueZen's AI-driven personalization engine, creating novel products and programs for health experiences that offer meaningful insights and enhance consumer engagement.

The shared vision of Titan and CueZen is to empower individuals with the tools and insights necessary to take control of their health and wellbeing. The collaboration focuses on behavior changes, providing consumers with a focused routine that helps them improve their lifestyle.

Talking about the collaboration, Ankur Teredesai, CEO, CueZen, said, "We believe that personalization is the future of healthcare. Our collaboration with Titan Smart Wearables will allow us to leverage cutting-edge technology, behavioral science, and hyper-personalization to meet the diverse healthcare needs of the Indian market."

Beyond Traditional Tracking

Moving beyond traditional step counting and calorie tracking, this partnership envisions offering smart wearables that act as trusted companions, providing personalized insights and actionable guidance. The goal is to seamlessly integrate technology with daily routines, motivating individuals to make healthier choices effortlessly.

Sharing thoughts, Ravi Kuppuraj, business head COO, Titan Smart Wearables, said, "In light of the health challenges confronting India today, our collaboration is laser-focused on delivering customized solutions that cater to the diverse requirements of the Indian consumers.’’

He further added that the companies aim to leverage the power of AI and wearable technology, to develop products and offer services that profoundly influence individuals' fitness endeavors.

According to Kuppuraj, this strategic alliance seeks to revolutionize the paradigm of wellness management, providing actionable insights and support to foster healthier lifestyles among users.

Titan’s Smart Wearable Offerings

In 2016, Titan made its foray into the wearable devices market by launching the smartwatch "Juxt," developed through a collaborative effort with Hewlett Packard.

The following year, in 2017, the company expanded its wearable offerings by introducing the fitness tracker "Gesture Band" under its youth-centric accessories brand, Fastrack. In the same year, Titan allocated $3 million to CoveIoT, a Singapore-based wearable tech company as part of its strategic investment.

Building on its commitment to technological innovation, Titan introduced new additions to its lineup of fitness tracker bands in 2018. Despite already possessing a diverse portfolio of traditional watches catering to various age groups and purposes, Titan decided to intensify its focus on the rapidly growing wearable devices category after the onset of the global pandemic.

As of 2018, the company held a notable 7.4% market share in the wearable devices market, marking its significant presence in this evolving industry.

As smart wearables evolve into more than data trackers, they become influential companions, guiding users toward healthier choices and a more conscious lifestyle.


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