Marzi, FITTR Partner to Launch Personalized Health Plans for Seniors

The collaboration aims to offer real-time wellness insights, personalized coaching, and guided lifestyle interventions based on each senior’s biological data.

Marzi by Primus has announced a strategic partnership with FITTR’s HART Smart Ring to enhance preventive healthcare and active ageing for India’s elderly population.

The collaboration aims to offer real-time wellness insights, personalized coaching, and guided lifestyle interventions based on each senior’s biological data.

The HART smart ring will provide seniors from the Marzi community with actionable health insights, enabling better management of health conditions. The wearable is designed with a user-friendly interface tailored for older adults seeking simplicity and accountability.

Speaking on the partnership, Adarsh Narahari, Founder, Marzi by Primus, said, “We are happy to partner with HART Ring by FIITR – a monumental step set to play a pivotal role in elevating Marzi’s evolving wellness ecosystem, and taking us closer to our vision of providing the elderly an active and thriving lifestyle, with well being, joy and purpose at the core. We at Marzi believe that age shouldn’t determine or limit a person’s potential or life experience. And through the data-driven approach to health and wellness enabled by FITTR’s HART smart ring, we will be able to double down on our promise of active ageing and increase the healthspan of our community members through a science-backed, robust combination of preventive healthcare, lifestyle changes, and expert guidance from our coaches.”

As per the United Nations Population Fund (UNFPA), India’s elderly population is expected to double by 2050, comprising over 20% of the total population. The Longitudinal Ageing Survey in India highlights that 21% of the elderly suffer from at least one chronic condition. In this context, Marzi and FITTR’s partnership addresses the growing need for personalized, preventive healthcare in the senior demographic.

Concierge Setup and Expert-Led Wellness Plans

As part of the initiative, Marzi will facilitate a customized purchase journey for the HART Ring, including concierge-assisted set-up, app syncing, and a sizing trial before purchase. Individuals aged 55 and above can access white-glove support to order a sample ring for 24 hours before finalizing their purchase.

Further, Marzi will offer personalized coaching plans led by doctors and wellness coaches. These programs will be designed using individual health data and focus on nutrition, supplementation, and exercise.

The goal is to help seniors form sustainable habits aligned with their genetics, lifestyle, and wellness goals.

Jitendra Chouksey, Founder & CEO, FITTR, added, “FITTR is proud to be the official health partner of Marzi by Primus – a community offering better health and longer lifespans for the elderly through lifestyle, behavioural, and community-based interventions. At FITTR, our comprehensive health ecosystem includes HART Smart Ring, blood biomarkers, smart scales, coaches, and doctors combined with the power of AI, which will complement Marzi’s holistic care approach. We will deliver real-time wellness insights and actionable guidance directly to seniors, empowering them to lead more confident, independent, and stress-free lives.”

The collaboration is expected to expand further, including AI-led habit planning, broader device integration, and enhanced support for caregivers and families.

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