Happiest Health to Invest INR 500 Cr in Technology, Launches Digital Health Business
The initial portfolio includes DiaBeater, a diabetes management application combining doctor-led interventions, AI assistance and continuous glucose monitoring.
Bengaluru-based Happiest Health, an integrated wellness enterprise, has entered the digital healthcare market with the launch of Happiest Digital Health, its fifth business vertical, and has announced plans to invest INR 500 Cr in technology over the next five years.
The company will allocate approximately 50% of this investment to Digital Health, with 11 applications scheduled for rollout over the next 18 months.
The technology investment will be in addition to the several hundred crore rupees already invested or committed to physical healthcare infrastructure, including diagnostics, wellness and healthcare services.
Ashok Soota, Chairman and Chief Strategy Officer at Happiest Health, said the global digital health market is projected to reach $1.8 trillion by 2033, growing at a compound annual growth rate (CAGR) of 25%. He highlighted the fragmented nature of the market, where consumers often need to coordinate services across multiple providers.
"Our approach is integrated. We will address every segment of digital health. Our goal is to become the number one digital health player in the country," Soota said.
The initial portfolio includes DiaBeater, a diabetes management application combining doctor-led interventions, AI assistance and continuous glucose monitoring. The company plans to introduce the application within three months of the launch.
Another offering, ColonE, uses next-generation sequencing to analyse microbial DNA from stool samples. The process generates approximately 5 GB of data per sample, which is used to prepare reports that nutritionists can draw on to recommend dietary and lifestyle changes.
The remaining applications will cover additional healthcare needs, including paediatric and cardiovascular care.
According to Ravi Joshi, President and CEO of Digital Health at Happiest Health, the company is also developing specialised small language models (SLMs) to support products such as Paediatric Expert and Cardio Expert.
The company is integrating AI into its existing operations, including radiology, diagnostics and Ayurveda.
Its digital platform is also expected to connect with physical healthcare facilities, enabling doctors to access AI-generated summaries of patient information during consultations.
Happiest Health, which began as a healthcare knowledge business in 2022, has since expanded into healthcare services, wellness and diagnostics. With Digital Health, the company is seeking to extend its technology capabilities while reducing its dependence on physical expansion to reach more patients.
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