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Amazon Pharmacy Expands RxPass to Medicare Beneficiaries

Written by : Aishwarya Sarthe

June 19, 2024

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This expansion aims to cater to the healthcare needs of Prime members on Medicare, enhancing the accessibility and affordability of prescription medications.

Amazon Pharmacy has extended its RxPass subscription service to include Medicare beneficiaries, providing access to a selection of generic medications for a flat monthly fee. 

This expansion move aims to offer affordable prescription medications to prime members of Medicare.

Launched in January 2023, RxPass offers unlimited access to 60 generic drugs delivered directly to customers' homes for a nominal fee of $5 per month. 

According to John Love, VP of Amazon Pharmacy, Medicare beneficiaries could save about $70 annually on medication costs through RxPass. 

The Amazon VP further highlighted the service's benefit for those facing mobility challenges or limited access to traditional pharmacies, emphasizing, "The ability to get meds delivered is compelling."

How Does the Subscription Service Work? 

According to Amazon, Medicare beneficiaries could save approximately $70 annually by utilizing RxPass for at least one medication. 

For those requiring multiple medications, the savings could be even greater. This initiative aligns with Amazon's broader strategy to reduce healthcare costs and enhance convenience through its robust logistics network.

"If you don't have easy access to a car or easy access to a retail pharmacy, the ability to get meds delivered is compelling," noted the Amazon Pharmacy VP, highlighting the convenience factor that RxPass offers to Medicare patients.

Amazon's move comes when accessibility to prescription medications remains a critical concern, particularly in underserved urban and rural areas designated as pharmacy deserts. 

Moreover, expanding RxPass to Medicare beneficiaries addresses these challenges by offering a cost-effective solution for obtaining essential medications without needing to visit a physical pharmacy.

"To be able to get these very common generic medications, at low cost, delivered to your door, I think the access piece is very important," Love added, underlining the program's potential to improve medication adherence and overall health outcomes among seniors.

Amazon Pharmacy’s Recent Healthcare Initiatives 

Beyond RxPass, Amazon Pharmacy continues to innovate in the healthcare space, focusing on affordability and accessibility. The company also offers PrimeRx, a prescription savings program that provides significant discounts on generic and brand-name medications at participating pharmacies nationwide.

Commenting on the move, Vin Gupta, MD, CMO of Amazon Pharmacy, said, "Programs like RxPass were designed with treatment considerations in mind, enabling initiation of two blood pressure medications instead of one without any additional cost to the patient." 

This approach supports effective management of chronic conditions such as hypertension, enhancing patient care and medication adherence.

Amazon's expansion into healthcare services reflects a broader trend toward digital health solutions and direct-to-consumer pharmacy models. 

With initiatives such as RxPass, the company aims to address the evolving healthcare needs of an aging population while leveraging its logistical prowess to streamline medication delivery.


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