Oura to Acquire AI-Based Primary Care Company Counsel Health for $625 Mn

The acquisition will combine Oura’s continuous biometric monitoring technology with Counsel’s medical AI platform and physician network.

San Francisco-based wearable technology company Oura has entered into a definitive agreement to acquire AI-powered primary care company Counsel Health for $625 million in cash.

The acquisition is intended to expand Oura’s business beyond health tracking into clinical care.

The acquisition will combine Oura’s continuous biometric monitoring technology with Counsel’s medical AI platform and physician network, allowing users to access medical advice, diagnoses, prescriptions, and referrals through the Oura app.

“Oura helps members understand their physiology and, with Counsel, they can take action on their health across a range of needs, from quick questions and prescriptions to lab results, chronic care, and referrals,” said Oura CEO Tom Hale.

“Together, we can create a new model of care that extends the current healthcare paradigm by delivering an experience that’s more immediate, personalized, and proactive. This is a massive step in our mission to empower people to live healthier, longer, by delivering on the promise of a 24-7 doctor in your pocket,” Hale added.

Counsel Health is an AI-powered healthcare platform that combines a chat-based medical experience with access to licensed physicians.

The platform uses specialized AI agents for tasks including medical history-taking, reviewing patient records, retrieving clinical guidelines, and detecting emergencies.

Patients can begin by interacting with Counsel’s AI, which uses medical records, previous conversations, clinical guidelines, and available biometric data to provide personalised health guidance.

When additional clinical judgment is needed, patients can connect with a physician who can provide diagnoses, prescriptions, and referrals.

The latest deal follows an existing partnership between the two entities to bring AI-assisted medical guidance and physician access into the Oura app.

Following the acquisition, the companies plan to expand their work across preventive care, acute care, and chronic disease management, including reproductive health, ageing, and cardiometabolic conditions.

Counsel will also continue serving its existing and new enterprise partners, including health systems, health plans, employers, and consumer health organizations.

Last year, AI-driven primary care company Counsel Health raised $25 million in a Series A funding round led by Andreessen Horowitz (a16z) and GV. To date, the company has raised a total of $36 million in funding.

Commenting on the latest development, Counsel CEO Muthu Alagappan said, “Oura’s data gives clinicians objective context, trended biometrics, and member engagement to deliver more informed care. From the start, our teams bonded over a joint vision, shared culture, and mission, further solidifying as we negotiated our deal over the past few months.”

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